NBA 2K20 LBJ Shoe

NBA® 2K20 x Nike Gamer Exclusive Program gives players chance at in-game and real-life exclusive new kicks

10 shoes will only be available to unlock and purchase by completing in-game challenges in NBA 2K20 and the new MyPLAYER Nation mode

New York, NY– October 21, 2019Today, 2K and Nike announced the NBA® 2K20 x Nike Gamer Exclusive Program, a first-of-its-kind gaming and sneaker partnership, which launches alongside the new MyPLAYER Nation mode and NBA season tip-off, on October 22, 2019. The Program will allow NBA 2K20 players the opportunity to earn up to 10 pairs of soon-to-be-released virtual Nike Basketball signature shoes for their MyPLAYER by completing in-game challenges and the chance to purchase the real-life version of the limited-edition shoes from Nike.* MyPLAYER is NBA 2K’s player creation feature that allows gamers the opportunity to build their own basketball player, get drafted, rise through the ranks of the NBA elite, and help take their team to glory.

2K is now taking MyPLAYER to the next level with MyPLAYER Nation, which integrates the community of NBA 2K20 MyPLAYER gamers with the real-life NBA – and the opportunity to unlock exclusive Nike gear. Once gamers create a player, are drafted by a team and join the new season-long NBA 2K20 MyPLAYER Nation mode, they will represent their MyPLAYER’s real-life team as part of a community with other players who also play for the same team. They will play through the NBA schedule, with individual matchup wins and losses determined by the overall community's winning percentage.

Along the way, players will earn double progression on all games played as well as other bonuses, like the chance to unlock the virtual Nike Gamer Exclusive sneakers for your MyPLAYER to wear in-game and purchase real-life versions of the shoes.*

“We’re excited to be the first sports game to offer our players the chance to buy exclusive shoes from their favorite Nike athletes,” said Alfie Brody, VP of Global Marketing at 2K. “We always strive to push the boundaries of in-game partnerships and offer our players unique experiences alongside traditional basketball gameplay. We can’t wait to see our fans progress through the challenges to unlock and purchase each pair.”

NBA 2K20 players will need to link their 2K account with a Nike account and download the Nike SNKRS App, as the shoes won’t be available for direct purchase from Nike without completing specific in-game challenges. The first challenge will take place on October 29, 2019 and other shoes will be available at key moments during the NBA season including NBA All-Star 2020, NBA Playoffs and the NBA Finals.

“The Nike Basketball Gamer Exclusive program is a natural and innovative extension of our great partnership with NBA 2K," said Eric Wood, Nike’s VP of Digital Partnerships. “By now giving NBA 2K gamers the opportunity to connect their membership platforms we are unlocking a new way for those who live the game virtually, and physically, to earn access to a very cool range of exclusive Nike products.”

To stay up to date about when each shoe and the specific challenges start, visit, become a fan on Facebook or follow NBA2K on Twitter and Instagram.

*Nike Gamer Exclusive Sneakers are only available for players who complete Gamer Exclusive challenges in NBA 2K20 on the Xbox One, PlayStation 4, or Nintendo Switch. Ability to purchase real-life shoes from Nike is only available to legal residents of the 50 United States who are 13+. Physical quantities are extremely limited and only available while supplies last.  Nike Gamer Exclusive Sneakers (physical or virtual) are not available for PC players. Terms@   

Developed by Visual Concepts, NBA 2K20 is rated E for Everyone by the ESRB. For more information on NBA 2K20, please visit

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

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About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe.  We develop and publish products through our labels Rockstar Games, 2K, and Private Division, as well as Social Point, a leading developer of mobile games.  Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services.  The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.  For more corporate and product information please visit our website at

About 2K

Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games and 2K Silicon Valley. 2K’s portfolio currently includes the renowned BioShock®, Borderlands™, Mafia and XCOM® franchises; NBA® 2K, the global phenomenon and highest rated** annual sports title for the current console generation; the critically acclaimed Sid Meier’s Civilization® series; the popular WWE® 2K and WWE® SuperCard franchises, as well as emerging properties NBA® 2K Playgrounds 2, Carnival Games and more. Additional information about 2K and its products may be found at

* According to 2008 - 2019 

About Nike

NIKE, Inc. based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit and follow @Nike.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," “should,” "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, and risks associated with international operations. Other important factors and information are contained in the Company's most recent Annual Report on Form 10-K, including the risks summarized in the section entitled "Risk Factors," the Company’s most recent Quarterly Report on Form 10-Q, and the Company's other periodic filings with the SEC, which can be accessed at All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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Contact Information

Ryan Asbury

FINN Partners